National scourge: too many phonebooks. Here in Fargo -- hardly a huge megalopolis -- we got three this year, each from a different company. Opting out? Difficult. Wasted paper? A whole bunch. I'll point at one culprit that the article misses: the businesses that buy ads in multiple Yellow Page phone books. Stick to one, and the winner will come out in the wash; if it weren't profitable to print books nobody wants, it wouldn't be done.
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