Kia hamsters? It started with this commercial, where wheel-running hamsters are jealous of their Kia Soul-driving brethren. It's just one clear joke, drawn out a bit too long, but effective - it even won a bunch of awards and accolades. You know what it needed? Maybe subvert the 'not getting anywhere' for the Sci Fi Channel. Or, humans and a giant hamster! Nah, that kinda sucked, and the obvious man-in-a-suit didn't really sell it. No, it needed a gallon bucket of anthropomorphic absurdity and frantic rotoscoping, and some snazzy dance moves that get everybody on the couch pointing madly around the room, challenging anyone to get with "this" or "that". There's some info on the filming about halfway down there. (ps: The original Black Sheep version, which has nothing to do with hamsters or cars). Oh, and this is just a little too silly, but you can play it here.