Ambigram: a neologism derived of the 'ambi-' prefix and '-gram' suffix, meaning text that can be read even after being flipped or rotated, either having the same definition both directions or representing something entirely different. Kitchen-utensil company OXO chose their brand name due to the ambigrammic quality of those letters, so it would always read properly despite the direction their product was displayed. Another favorite of mine: the SUN Microsystems logo, which is rotationally ambigramous.
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