Warner Brothers, following the lead of other production companies in buying up 1980s giant-transforming-robot franchises, has acquired the rights to Robotech (Macross, for the purists of you). What everyone is overlooking so far is that Transformers and Voltron, the other two big 80s-cartoons that have big-movie adaptations, were simple, kid-friendly shows where everything happened in a 1/2-hour episode and was wrapped up nicely before the next cartoon came on. Macross was extraordinarily ambitious when it was brought to the US in the 1980s, because it was a long ongoing dramatic war story with sympathetic characters dying every few episodes. By picking up the US rights, Warner Brothers has bought a (comparatively) strong story that has more income potential as a good film than just as a 'relive your childhood' throwaway action flick.
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