An extra-creative advertising agency has used an old-fashioned method of hoaxing as a way to advertise a haunting-related videogame. Take film (remember that? Put it in a camera, take pictures, take the roll to WalMart?), pre-expose portions of the frames with pictures of ghoulies, then distribute. Ghosts "mysteriously" appear in the unsuspecting (or somewhat-suspecting) swag-getters. Decidedly low-tech, think 1930s or earlier, but very sufficient in getting attention and delivering their message.
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