Defictionalization: When a object or product of fiction becomes real -- not scifi generalized predictions like robots or satellites, nor the naming of something as homage, but something more like Bubba Gump Shrimp and red Swinglines. It seems to largely be a convention of marketing: fiction has long been the realm of speculative invention, so while initially seeming like a term for literature, defictionalization more likely to work its way into marketer's vocabuaries. "Did you see what the propmaster came up with for that 22nd century soda can? Let's talk to Pepsi about defictionalizing that ASAP, coordinate with the film's release."
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