Wal-Mart, one of my favoritest places (I was there today! Twice!), has been giving exclusive information to bloggers, in hopes of combatting the rampant Wal-Mart bashing that usually occurs online. All I ever got from them was a 'cease and desist' (which I negotiated with them to retract) -- but I'd really like a roll of Wal-Mart smiley stickers. Those rule. However, bloggers acting as shills without full disclosure can be a no-no, especially with the journalistic respect the big bloggers expect, but this also shows Wal-Mart's understanding of where word-of-mouth is occuring these days.
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