I've seen people like these in nearly every town I've been in during the past two months: Libery Tax Service pays schmucks $9/hour to wave at cars, in hopes of attracting drive-by 1040 help. In terms of marketing, however, it's unbelievably successful -- I remembered seeing them, and I'm usually oblivious to the world around me. Compared to people in gorilla outfits, walking celphones, and giant drink cups, I think the success comes from being able to see the actual person in the costume. Oh, and that one fat guy dressed as the statue of liberty -- he stuck in my mind, oh yes he did.
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