News Corp owned several TV stations who were dumped by the UPN/WB merger. To fill the void, News Corp is developing new programming under a new network called My Network TV. It's so new that they haven't even got a website yet -- but it's a odd set-up. News Corp owns Fox...but these affiliates won't be Fox affiliates, probably because there's already a Fox presence in the market. The financial viability of a 'small' network in limited markets is no doubt an experiment looking at Digital TV in the future, where over-the-air transmissions will be able to carry many more channels than before. Combine with ClearChannel's demonstration of the financial benefits of covering multiple genres and markets within one region, and you might see what News Corp is watching closely.
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