Aw, man, now I'll have to eat crow: for years I've been saying that 'click here' was an obnoxious, useless, and redundant thing to put in a webpage -- a sign of amateurish design, and should be removed whereever possible. D'oh -- "Click Here" really does make people click here. Sure, it's only 8% more, but that's still around one out of twelve -- and my favorite, "read more", actually made things worse. Semantically, this would lead me to believe that people go online to 'click' instead of 'read'. That's an important difference when it comes to interpreting how visitors use a website.
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