Words: everyone love 'em, and if you're a writer, Poynter would remind you to use them as creatively as possible. The subtext of this article is, "even if you make most of your writing 5th or 6th grade level, slipping in creative terms will draw in your audience." Bonus points: the writer's family lexicon at the end of the article. The bigger reminder is that this guy is an a newspaper writing coach...if anything needs improvement, even if a few neato words peppered in, it's newspaper writing.
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