Shotcode is another attempt to turn advertisements into complex multi-step activities to get the info you want -- take up valuable adspace with a pattern, expect people to have a compatible celphone set up to send photos to Shotcode and recieve information back, actually get the visitor to stand still long enough to take the picture, hope that their internet connectivity is not down, and then expect that they'll wait long enough to get the relevant information back. My pupose here is not to complain about how ugly and useless magnified barcodes in public are, but to point out that out of most encoding methods, Shotcode is actually rather pretty...pretty enough to be a good-looking tattoo. Just make sure you get the URL right...the young lady in that last link now endorses Sprite, en espaƱol. Not that incorrect text in arty tattoos is unusual or anything.
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