The number "104.7" must be the kiss of death: that station here in Fargo has made yet another change in format. Mix 104.7, formerly The Wolf 104.7, formerly KDAM 104.7, temporarily EdFM, and along with other stunting and probably other formats in between I missed, is changing format yet again -- to a quasi-oldies 70s and 80s station called Mojo 104. My guess is 104.7 is a testbed for programming on their other stations -- why else would a broadcasting company do something so stupid as to change formats every year or so? Advertisers and listeners want predictability.
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