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Jan
7
2005
Under new management...again?

A few months back, my wifey and I incorporated - we're now Equilibri-Yum Inc.

You know what this means?

A NEW WEBSITE!

What does this mean for everything else? Well, if you're up on your Derek history, I registered blacksunn.net for personal use, and it evolved into my business domain. Since my personal stuff is on blacksunn.net, I registered APATHY industries to move commercial things to it's own place. It didn't really change much, because shortly thereafter I gained a new business relationship that took up a lot of time...and eventually I married her :)

Now -- it's all gone to hell. The business stuff, I mean; I've all but given up on doing tech work and/or taking on clients because of the pain involved (more on that another time) -- so there goes my business. Happily, though, most of my time is taken up developing sites in-house, reaping the profits from my creations directly. Still, there's not much use for black sunn enterprises or APATHY industries anymore.

They won't go away, though -- the business servers are all named in the apathyindustries.com domain, my household & personal servers/networks are all in the blacksunn.net domain, but I haven't officially done business as either in quite a while.

The new business relies on the phrase, "content is king." That line was bantered around as the Holy Grail Of The Web years back, then it became cliched and considered hackish to quote...we believe, however, that it is the key to internet profits, regardless if it's a cliche or not. The sites we're developing are heavily content/writer driven, extending both online and off. Our profits come from subscriptions, advertisers, and product sales, all based on content produced by writers hired by the business. This means I've been creating large content-driven databases for the purpose of organizing text for customers, and automated publishing & scheduling systems for "hands-off" updates. Complicated stuff, but it's coming together.

Welcome to the new future of business around here - Equilibri-Yum Inc. has taken over.



Mmmmmmmmmmmm.... YUMMY!

--JD Strander , 1/11/2005 18:17:16


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