For a long, long time, commercials about proper parenting have been frightfully ominous. James Earl Jones, or some reasonable facimile, reads a serious statistic about how children who are not hugged at least four times a day end up being bloodily dismembered by a cult. Heavy stuff, not very inspiring. Inducing fear can be helpful in some situations, but I think it's detrimental in parenting. A parent shouldn't act out of fear of bad things; a parent should act in order to bring good into a family's life.
This makes these two commercials a refreshing change: Faceoff (bandwidth: high low), and Back Pack (bandwidth: high low) In a world where failed parenting is ominous and apocalyptic, the parents in these two commercials are obviously the product of such attitudes. The point of these commercials is to look at the good which comes of being a faithful parent, not the evils which will result from parenting failure.
No comments at this time.